Audrey Riffenburgh: Plain Language Value and Misconceptions
Nov 13th, 2008 by hopehealth
The health messages you need to communicate to employees are highly important. That doesn’t mean they should be high-brow. Your audience should understand messages the first time they read them. Unfortunately, material written by health experts are often filled with lingo–their messages confuse rather than clarify. Enter the Plain Language movement. In this podcast, Audrey Riffenburgh, president and founder of consultancy Plain Language Works, breaks down the benefits and common misconceptions of this critical ideal. She also pinpoints what workplace communicators can do today to get their messages read and understood.
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